vitaminwater - #zeroregrets
Great vitaminwater taste with zero calories or sugar = exactly what today's adulting adults want, a life of #zeroregrets. This social campaign took the idea of healthy-ish, and used headlines to blur the lines of responsibility with doing what you really wanna do.
When the new Drink Outside The Lines campaign rolled out, we took the same idea of adulting and applied some different animation techniques.
Agency: Havas ATL
Art Direction: Gavin Guidry/Ben Wallis
Animation: Gavin Guidry