vitaminwater - #zeroregrets

Social Campaign:

Great vitaminwater taste with zero calories or sugar = exactly what today's adulting adults want, a life of #zeroregrets. This social campaign took the idea of healthy-ish, and used headlines to blur the lines of responsibility with doing what you really wanna do. 

#DrinkOutsideTheLines

When the new Drink Outside The Lines campaign rolled out, we took the same idea of adulting and applied some different animation techniques. 

Agency: Havas ATL

Art Direction: Gavin Guidry/Ben Wallis

Animation: Gavin Guidry